Arnold Schwarzenegger is known for many things: bodybuilding champion, action movie star, governor of California. But there’s a lesser-known aspect of his success that entrepreneurs and creators would do well to emulate: his understanding of the 50/50 rule.
The 50/50 rule is simple but powerful: creating something great is only half the battle. The other half is making sure people know about it.
When Arnold made movies, he didn’t consider the job done when filming wrapped. He knew that was only the halfway point.
The remaining 50% of his effort went into promotion and marketing, ensuring that people heard about the movie and got excited to see it.
This idea applies to everything in life, not just Hollywood. Whether you’re launching a product, writing a book, or sharing an idea online, the energy you put into creating it is just the beginning. You need to match that energy in getting the word out.
So the next time you’re working on something you’re passionate about, remember Arnold. When you think you’re done, you’re only halfway there. Reserve that energy, creativity, and drive for spreading the word. Your ideas deserve to be heard, but it’s up to you to make sure that happens.
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