Category: Growth
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How an Ice Cream Founder Stumbled on a Sales Machine
During the pandemic, Matt Sorensen’s kid asked him if he knew how to make ice cream. “I sure don’t, buddy,” he said. The kid went back to his toys. An hour later, he came back to his dad and said, “Dad, I want to make some ice cream.” At that point, it became obvious—it’s time to make some ice cream.

